Royal Enfield is now the oldest motorcycle brand in the world and the "Bullet" is now the oldest motorycle still to be in production. The brand has seen a recent upswing in sales since the introduction of their new power plant. They introduced their unit construction engine in the year 2007 and totally shifted to UCE by year 2009.
The company now has sales of over 26,000+ units in a month. It is now doubt that Royal Enfield is on an expansion spree with them opening a ton of new dealerships. The company is also targeting at exports to account for considerable part in its sales. It is quite evident with the company's launch of Continental GT that it was targeted at exports rather than sales in India. Recently the company has hired 'Rod Copes' former sales & service head of Harley Davidson to pilot the expansion of RE in North America. The company also has its presence in UK which is where it all started.
The RE bikes truly hold a ornamental value to them and their owners are certainly a spirited lot. However it is in no doubt that it lacks on the technological field. To address this the company has recently recruited Pierre Terblanche who is an ex-ducati desinger and has contributed to Ducati's launches till 2007.
To add to more specualtion the company has recently announced the development of its third plant in Chennai near the new Orgadam plant which was recently inaugurated. With the advent of the new plant the production is expected to increase further by 70-75%. The monumental Thiruvatriyur plant is destined to become a museum for all the Enfield enthusiasts.
We expect a whole new series of engines and bikes ranging from 350-700cc and the advent of a twin cylinder plant in future RE's. There might be whole new platforms in line.One thing we can be certain is that Royal Enfield is going to be in the forefront of automotive development in India and a brand ambassador for the same to the World!
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